Aug 28, 2011

I’m Shopping – Don’t Kick Me Out of Your Store

You wouldn’t believe what happened to me the other. I was in the Apple store and I saw a trackpad and a mouse that I wanted to buy. I paid for the trackpad first which was very easy to do. But then, before I could buy the mouse one of the employees took me out to the street an began to unwrap my trackpad. I knew I wanted the mouse, so I had to go back in to the store, find the mouse all over again, and then buy it. I had thought of getting a new keyboard too, but decided it wasn’t worth the hassle of getting kicked out to the street again…

While this obviously didn’t happen at a real store – it happens everyday in the App Store. Especially on the iPhone! As soon you select an App you are taken to the home screen to see that it is being downloaded. It serves the purpose of informing people where there app is going, and that the purchase worked properly. A message within the App Store app itself would serve the same purpose and be far less intrusive.

One particularly painful point is when you download an app that you found after scrolling down a few pages in the search results. Searches in the App Store are reset to show only the first page (25 entries) when the App Store app exits.

There have times when i would have bought another app if i had been left in the store, but didn’t feel like putting in the effort to go back after being kicked out. That’s an extra 30c that Apple could have had from me but didn’t. Their loss…